A newsletter is a vital marketing instrument for small business owners. Newsletters are public relations tools that businesses use to bring attention to their business products, services or activities. You can hire a professional writer and a layout artist to create a newsletter for your business,
Function
The first thing to determine is why you are writing the newsletter. Identify your target audience and figure out what you want to convey to your readers. You may be interested in generating an internal newsletter for your employees or creating a newsletter geared towards your customers. When you write your newsletter, distribute it in a way that is most convenient to your audience if you want it to be read.
Distribution
Think about how you will distribute your newsletter -- through the Internet or by print. If you’re sending it to your employees who all have computers or to customers you deal with primarily though the Internet, emailing copies makes sense and saves on printing and mailing costs. However, if you’re reaching out to new customers or your business deals mostly offline, printing the newsletter is a better choice. Your newsletter costs increase when you print copies but you might not have any other option. Write your newsletter in a format most acceptable to your audience.
Content
Determine your newsletter’s content and the layout style. Check newsletters from your competitors or other businesses in your industry and make your newsletter fresh. Use a catchy title that gets your reader's attention. Use newsletter templates available in word processing programs or available online, if you don’t want to start from scratch. Include sections, such as feature articles, profiles, announcements, Q&A, new products or services and special offers or incentive programs. Write a paragraph or two for each section and include graphics as well.
Process
The time required to process your newsletter varies depending on whether you do all the work yourself or you designate some writing or other functions to others. Use the same template or layout for each newsletter. Create a publishing calendar with deadlines that will meet your newsletter’s delivery date. Set dates for gathering section ideas, writing rough drafts, inserting drafts into the template and editing. Double check for typos and errors, print one copy and proofread the entire newsletter again.
