Think ranking on Search Engines isn’t relevant to the Business-to-Business (B2B)? Perhaps you should think again. It is common knowledge in today’s society that the fastest and most efficient way to research is to go online. But it is not only consumers who use this method; 93.2% of those making a B2B purchase will use the internet to research and use search engines like Google to find the relevant information.
This includes key personnel such as directors, business owners and procurement managers who prefer a voluntary and non-intrusive method of accessing your products and services. A Search Engine Optimised (SEO) website allows you to meet these B2B prospects who intend to buy during their buying cycle; making it one of the most attractive marketing strategies to give your business a competitive advantage.
1) Return on Investment
Like everyday consumers, B2B Internet users tend to prefer organic search results for reliable information. Websites that are optimised rank highly on Google and other search engines and are more likely to be seen by users. Research and case studies have proven that those high rankings result in extraordinary increases in unique visitors and sales conversions, delivering a favourable ROI.
2) The Right B2B Customers at the Right Time
Choosing accurate keywords is essential to meeting your B2B customers at the right time. With suitable keywords your clients are searching for, an optimised website will engage the appropriate influencers and decision makers at the best time of the buying cycle.
3) Online Relationship Building
The primary intent of B2B searchers is research and education. An optimised website will enable more prospects to learn more about your firm and its offerings. This will allow them to become more comfortable in building relationships with you; now and in the future.
4) Reseller and Distributor Support
The best way to support your reseller and distributor channel is to provide them with prospective customers. An optimised site will ensure an increase in wholesale sales by funnelling leads to your network.
5) Market Expansion
The internet is not bound by geographical barriers; enabling market expansion like never before. Reach a new market with an optimised website and find new prospects who are looking for your products and services that are not necessarily in your local area.
With directors, wholesales, business owners and procurement managers using search engines for research and product information, it is more important than ever for those in the B2B domain to ensure that their websites are correctly optimised for good positioning in search results.
