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Customer Relationship Management
CRM applications can help your sales team organize, automate, and synchronize business processes to help you find, attract and win new clients in addition to retaining those you already have.
1. Increase sales team productivity
Adopting CRM technology will give you sales team a competitive advantage by reducing your production costs, increasing sales revenue, and increasing market share.
2. Build stronger customer relationships
Not only will your team be able to spend more time with current customers, more time with customers means an increase in the number of deals closed, generating a larger, stronger customer base.
3. Reduce costs
With CRM applications you are not wasting time with applications that slow down your processes. This effectively decreases wasted time and will reduce your costs.
4. Enhanced communication
CRM allows individuals to share information quickly about sales that are currently in progress. This can help make the entire sales cycle more efficient and subsequently help you close deals and help your team get commissions faster.
5. Get organized
Implementing a CRM application will help your team prioritize their responsibilities and tasks. Being more organized means your team is no longer wasting time on a disorganized search through leads that are at different stages in the sales cycle. Instead, you can easily access the leads that need to be followed up on today, allowing more time for other responsibilities.
6. Complete view of your customers
With so many contacts, it is important to have all the necessary information at your fingertips as you communicate with them. More detail will allow your team members to know details which can help them formulate a sales pitch which successfully outlines how a product can meet the client’s needs. Your sales team will have one complete picture, therefore allowing your team members to easily create stronger customer relationships.
7. Improved sales reporting
CRM applications are frequently used to resolve challenges that arise in sales reporting. You can avoid duplicate data and retrieve high quality reports which are readily available at your fingertips. A CRM application has tools that can be accessed in real time, providing reports that are accurate and up to date.
8. Increase customer satisfaction
Customers are the primary concern of any sales team. CRM can help your sales team increase customer satisfaction by analyzing the customer information your team members collect. The sales team can also use the CRM to help customers more expertly, as described earlier. Customer satisfaction leads to increased loyalty and increased profit margins. Essentially, CRM can give your sales team a competitive advantage.